Focused Minds
Organizational Excellence

The attention economy

With the speed of distractions today, our attention is under constant siege. We have entered the Attention Economy. A strong and clear focus is becoming the most valuable resource in today’s business.

A massive potential to be developed

Research shows that 47% of the time we are mentally off-task. This leads to unproductive multitasking and action addiction – individually and organizationally.

How would performance change for you and your organization if you could improve on this?

The good news: we can improve! Mindfulness is the tool.

Potential Project is the leading global provider of organizational effectiveness programs based on mindfulness. Our mission is to help your organization achieve strategic objectives by enhancing performance, creativity and resilience.

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Global presence – local delivery

In partnership with leading researchers, senior executives and mindfulness experts over a ten-year period, Potential Project has developed a corporate and scientific approach to mindful organizational performance. We serve you where you are.

About Us

Proven results with 250+ international clients

Leadership teams and employees in 250+ organizations partner with us to develop sustainable high performance cultures. Third-party researchers at esteemed universities have found significant results:

Client Stories

One Second Ahead

For the first time, our methodology and tools are publicly available. In One Second Ahead, Rasmus Hougaard, Jacqueline Carter and Gillian Coutts share stories from our work with organizations like Accenture, Nike and more. The book is a proven formula for enhancing performance and well-being at work.

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